Twitterview with Emily McAuliffe

@JoelECarlson – Hello everybody, I hope that your having a great day. Lets get rolling on the Twitterview of @emilyjmc shall we.

@emilyjmc – Hi! And thanks, @joelecarlson. We’ll see how this goes for this former mag journalist. Not used to being on THIS side!

Q – #1    So @emilyjmc, where did you grow up, what HS did you attend, and what kind of schooling/training did you get after HS?

A: I grew up (mostly) in Rochester, MN — the ultimate company town. (Mayo Clinic, IBM). Went to Mayo HS, and Wash U in St. Louis.

Majored in — are you sitting down? — Italian and Psychology. My parents just smiled and let me do it. Bravo to them!

Q – #2    Very interesting! So after getting out of college, what did you do?

A: I went to AK, where I worked at Denali Nat’l Park for six months — and four seasons. Met my now-husband @bvanderah there.

Amazing experience. And a great job for a grad during horrible economy (’91 — much like ’08-’09), with a “useful” major.

Finally landed at a B2B magazine in the trade show/event business, where I worked in various capacities for about 8 yrs.

Q – #3     So what kind of work do you do now, and how has your life/work been effected by social media?

A: I’m an independent content strategist, helping agencies w/sales comms, client-program strategy, & content integration.

Social media is a big part of what I do. It helps me gauge what’s important to my clients’ customers’ customers.

And of course social media is a significant element of strategic content planning today, for both B2B and B2C.

Q – #4    Cool! So who are some people that you get value from being connected (following) to on Twitter? (5-10)

A: Tons of people — hard to name just 5-10! But to begin: @agencybabylon, @nylons, @irishgirl (candid, SMART, funny)

@opipop (Scottish expat in Prague – artist, actor, apparent bon vivant, shares amazing sociocultural/artistic links)

@andrewkorf (connected to the best of MSP cultural life; always shares opportunities to plug in)

And I’ll add @craft — I’m a nerdy crafter at heart. “Tis the season to start thinking wool yarn.

Q – #5    You’ve mentioned some good local folks! Are you a @foursquare user, and if so, what’s your most unique badge?

A: I’m a member of the proud FourSquare resistance. Not on board. Just felt like one more thing to manage.

I often wish people would de-link their Foursquare ck-ins from Twitter… Makes me sound like a curmudgeon, I know.

Q – #6    A member of the #FoursquareResistance huh? Do you do any geolocation Social Media? Do you see it’s value?

A: I don’t use any geolocation svcs. As a marketer, however, I do see their value.

If I were still in my pre-kid days (that is, still going out a lot!), I could see using one.

Most of my ck-ins would be: Home, Client A/B/C, Grocery Store, Target. Woot woot!

Q – #7    That’s fair. Let go to your FAVS: Favorite – restaurant, store, Fall activity, tech gadget and Social Media platform?

A: Favs! OK: Restaurant: I

Whoops. Try again: Fav restaurant: I’m a fan of local/n’hood joints. Cheap Charlies in Rochester, MN; Al Vento in MSP.

Fav store: The shop @walkerartcenter , and the great resale/consignment places in MSP like GH2 & ARC; also Opitz.

I’m a huge fan of the great find/great deal — reward the hunt! And like the green-ness of reuse.

Fav fall activity: Walking along M’haha creek below the falls to the Mississippi, or sitting on our dock.

Fav tech gadget: Prob my heart-rate monitor! Started running again last Fall after 3+ yr hiatus due to injury.

Seeing progress through cardio condition and pace is a great motivator. Fav SM platform? Prob. Twitter via Tweetdeck.

Q – #8    Good stuff! Looking forward, what plans/goals do you have for yourself either personally or professionally?

A: The same for both: Balance! (Cliche alert…). I’m a barely reformed workaholic who often falls off the wagon.

I want to regularly read for pleasure again, and for my kids to no longer say my laptop is my best friend. (ouch!)

And now that I’ve made my goals public, they’ll happen, right?

Q – #9    Eww ouch!! We’re ALL learning balance! :) To end with today, what advice or mantra would you like to leave w/everyone?

A: Hmmm. The greatest respect you can pay someone is to shut off your mobile device(s) when you are together in person.

And ride your bike!

@JoelECarlson – YESSSS! I saw a bad example of that at a restaurant this weekend. Well thank you @emilyjmc for sharing some of your life today.

@emilyjmc – Thank YOU! This was fun. And painless. :-)

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