@JoelECarlson – Hello everyone, and welcome to today’s Twitterview with @Zackolantern. Lets get things started. :)
Q – #1 So @zackolantern, where did you grow up and how did you come up with your Twitter handle?
A: Hi Joel. Thx for having me. Grew up just west of Mpls. I made up my handle on a whim – 2 years later, it’s still here.
Who knew this Twitter thing would stick around? I figured I’d never wind up using it a whole lot. Go figure.
Q – #2 I see. So what HS did you attend, and what kind of schooling/training did you get after HS?
A: Went to Hopkins HS. BA in Political Science @ GWU and MA in Communications & Technology @ Georgetown after that.
Q – #3 WOW! That’s some smarts! So what were some of the jobs you had coming out of college that led you to what you do now?
A: I was all over the place. A few yrs at @warnermusic, a few yrs at @amprog and @campusprogress. All marketing focused.
Q – #4 So would you say that you have you’re dream job now, or has marketing in general always been your dream work?
A: Absolutely a dream gig. I have a ton of freedom at @20tonideas – there’s an enormous amount of trust around this place.
Trust translates into entrepreneurial spirit among those of us working on new platforms & tools. No internal barriers.
Q – #5 So what is your specific role at @20tonideas, and does Social Media play a role in your work at all?
A: I’m sr. social media strategist. I put together strategies that help our clients take advantage of emerging platforms
Online interaction shifted seismically over past few years – continues to as people become familiar w/ new tech…
… so I keep our marketing in tune with an audience whose preferences and competencies are evolving every day.
Q – #6 Sounds like a job with challenges and rewards. Lets change it up. What’s your favorite: restaurant, store and gadget?
A: 1. Brasa. 2. Apple Store (I’d be lying if I said anywhere else). 3. Turntable. Almost counts as “unplugging”
Q – #7 Apple seems to be a popular brand amongst my guests. Despite AT&T issues and ADOBE-Flash battles. Why do you like them?
A: I mean, I still have a Powerbook 165 at home. I’m a bit of a loyalist. Apple and Subaru. It’s in my blood or something.
For someone whose job is thinking about the future… I’m totally set in my ways. Crappy iPhone service notwithstanding
Q – #8 I understand. So to end, what advice or mantra would you like to share with everyone today?
A: Advice? Don’t take things too seriously. That about sums it up. Thanks for having me, Joel
@JoelECarlson – Thank YOU @zackolantern. I appreciated your participation and all that you had to share today! Have a great afternoon!
Great work keep it coming