@JoelECarlson: Good morning everyone, and welcome to the Twitterview of @sjanicki (Stacy Fields Janicki) of @ColleMcVoy. Lets get started!
Stacy: Ready to roll!
Q – #1 So @sjanicki, to start off with, where did you grow up, go to school and what was your 1st job as an adult?
Stacy: I grew up in Shoreview, MN. Go Moundsview Mustangs! And went to college at Notre Dame.
First job as an adult? Intern at Campbell Mithun on Healthy Choice.
Q – #2 Okay. What was your major at Notre Dame, and did you always know that’s what you wanted to study?
Stacy: I majored in Film and TV. I wanted to be a sports broadcaster. I interned at the local NBC affiliate in South Bend.
Loved the sports aspect, but not the job. Then worked on a masters in Counseling Psychology. Stumbled into advertising
Figured advertising was a good mix of both pyschology and communications.
Q – #3 Impressive! So after interning at Campbell Mithun, how did you progress to what you do now at @ColleMcVoy?
Stacy: In addition to Campbell Mithun, I spent time at Martin Williams working my way up the ranks.
I rounded out my experience by working on a variety of stuff (Microsoft, MPR, Anheiser Bush, Medica, General Mills).
Along the way, was lucky enough to have great mentors that inspired me to shoot for a leadership role in the industry.
Q – #4 Explain if you will you’re current role, and what kind of projects that you work on.
Stacy: I lead the Account Management team at C+M and also play an Account Director role on Caribou Coffee and Take Me Fishing.
Fave recent assignments: re-branding Caribou Coffee, creating a new brand guidelines for Old Navy…
and launching a new mobile version of TakeMeFishing.com. Working on a big Caribou summer promo now (and holiday 2011!)
Q – #5 Must be doing something right, being named by @mspbjnews as a “Woman To Watch”. Congrats! How do you feel about that?
Stacy: It was great to be in such amazing company. It’s like sports awards though…
none of your achievements could be possible without being part of amazing teams. My peeps @collemcvoy are fantastic.
Q – #6 Good analogy! More about YOU now. FAVORITE(S): Restaurant, store, comfort food, sport, recent book/movie.
Stacy: restaurant: Bar La Grasa, Store: Good Things downtown White Bear Lake Comfort Food: Homemade Mac ‘n Cheese
Sport: B-ball (have NBA pass, coach my kids teams, and went to Indy last month to see my irish in the women’s Final 4)
Movie: Bridesmaids (hilarious) and In Pieces (Joan Rivers documentary-fascinating). Book: A Visit from the Good Squad
oops Book is actually A Visit from the Goon Squad
Q – #7 What is a personal or professional goal that you’ve set for yourself for the next year or two?
Stacy: In 140 characters or less:)? Run the NYC marathon. Help land a game-changing new piece of biz. Get more sleep.
Q – #8 Who is someone in your field that you admire/respect and would love to be able to have coffee with some day?
Stacy: She’s not technically in advertising, but I’d love to have coffee (or tequila shots) with Tina Fey.
I’d love to hear where her creative inspiration comes from. And while she’s known as a funny lady…
she’s also has proven to be pretty successful as a business woman competing in a man’s industry.
Q – #9 Tina Fey has quite the mind doesn’t she! To close, where do you see Social Media in the next year or two in your industry?
Stacy: I read an article by Steve Rubel that put it best. We’re moving from the Democritization era in social media to…
the Validation Era. the avg. adult doesn’t KNOW 20% of their “friends” on FB? We’re grappling with overload.
@JoelECarlson: Lots of “noise” for sure! Thank you Stacy for your time and your comments. Nice work at #jmu612 in March too. Take care!
Stacy: Thanks Joel!