@JoelECarlson: Hello everyone, and welcome to today’s Twitterview of @KateJWarren. The NEW Director of Strategy at GdB. Lets begin.
Q – #1 Congrats on the NEW job first! So please share a little about yourself. Where did you grow up and attend school?
Katie: Thanks Joel! I’m a Minnesota girl. I grew up in a small town called West Concord
I went to High School there then went on to St. Olaf College in Northfield
Q – #2 I see. So what was you major, and then what was your 1st job after your college coursework was done?
Katie: I was an English major and my first job was at a small direct marketing and advertising agency called Measured Marketing.
Q – #3 What was your role with Measured Marketing, and what other work led you to your new job with GdB?
Katie: An account person. I went on to other agencies including Campbell-Mithun where I did a lot of brand strategy work.
For four years I worked for a subsidiary of CM called Br&nd Innovators doing brand and new development consulting.
Most recently I was at Supervalu. Starting in marketing planning and eventually was promoted to VP of Brand Marketing
Q – #4 Impressive experience! So why go to GdB? What’s your role going to be with them? What are you responsible for doing?
Katie: I love agency culture and instantly clicked with the people at GdB. My role is to lead strategy.
My responsibilities will include strategic insights and planning, business analysis and account management.
What I think is so great about GdB is that they believe in the power of great ideas & that they can come from anywhere
Q – #5 What are you looking forward to the MOST with your new role with GdB?
Katie: I’m really looking forward to having the variety of businesses and brands to work on.
Also love coming up with creative solutions and strategies that help businesses grow!
Q – #6 Super! Lets now focus more on YOU! Favorite(s): Restaurant, store, comfort food, recent book or movie, app.
Katie: Love Cafe Maude (especially the Natasha), DSW (shoes and more shoes), I make a mean Mac & Cheese.
Pride & Prejudice, love the book and move and my favorite app has to be Scrabble.
Q – #7 Nice choices! When it comes to personal or professional growth, what’s 1 goal that your hoping to accomplish soon?
Katie: Wow, great question. My goal is to do work I’m proud of and to do it while being a great mom and wife.
Q – #8 Nice! :) To close, who is 1 person (dead/alive) that you’d like to meet and why?
Katie: I would love to meet Eleanor Roosevelt. She did incredible things way ahead of her time.
@JoelECarlson: Thank you for your time and sharing some of your life on #jectv today @KateJWarren! Have a great day on your new job!
Katie: Thanks Joel. This was really fun