Good Friday morning everyone! Do you know what the @NLLNetwork is? Do you know who the @Minnesota_Swarm are? Matt McCormack does!
Matt: Looking forward to sharing!
Welcome Matt! So when did the NLL first start and when did the #Swarm first start?
Matt: Surprising to many, especially here, – the #NLL is actually in it’s 26th year. The #MNSWARM are in our 8th season.
How many teams are currently in the league, and how are the #swarm doing at the midway point of the season?
Matt: 9 teams in the #NLL. The season has been exciting 4-3 right now (best start since ’08) with VERY young team. (cont)
Had 4 #AllStars, defending scoring champ @beniboi21 off to great start; @EvanKirk35 was the Feb Rookie of the month
That’s great new about @beniboi21 and @EvanKirk35! There was a coaching change too. Is that hard for the players?
Matt: Changes are always hard, but necessary sometimes. Coach Sullivan has been here 3 years, (cont)
(cont) as an assistant and this summer as Associate GM and players are very comfortable with him and the staff.
Good! When it comes to branding/mrktg, with many other professional sports teams here, how do you try to stand out?
Matt: It can be tough to break through the noise, that’s for sure. We do what we can to keep a few things in mind: (cont)
1) do more with less 2) stay relevant 3) don’t be afraid to try different things 4) keep #lacrosse growing in MN.
In attending a game recently, it looks like it’s VERY popular with families. How do you target them so well?
Matt: #Lax community has always shown great support- we work them into the game as much as possible.
You’ve seen the field pre-game- we couldn’t fit many more on it!
We also work to keep prices family friendly which is important to us.
What kinds of special packages and events do you have coming up for fans? Remind people to where you play. :)
Matt: With 4 games left the rest of the season will be exciting @XcelEnergyCtr! (cont)
2 big promos coming up are #HeroesNight (3/30) http://mnswarm.com/heroes and #HiveCares (4/21) which benefits @RSCRF. (cont)
great ticket packs will be out soon too #45FamPack (4tix, 4dogs, 4sodas), and the Scarf Pack(tix & Swarm Scarf) (cont)
and of course pro-rated #SeasonTickets are still available, buy 2, get 2 half off – great deals all around
With the team having a good shot at making the playoffs, what’s the playoff structure to win the championship?
Matt: #knockonwood we have a good shot at playoffs. It’s a 3 rnd single elim, with 8 teams fighting for the #ChampionsCup!
To close, when the next game for the fast moving and high-energy #Swarm?
Matt: Big Game in Calgary tomorrow night (watch live @ 8pm on http://www.mnswarm.com) and we’re on the road until 3/30
Joel: Thanks Matt for your time today and talking about the #Swarm. Have a great day! :)
Matt: Thanks for having usl. Don’t forget to check out http://swarmrewards.com a fun social media program.