@JoelECarlson – Hello everyone, and welcome to the Twitterview of @ekdao (Erica Dao) on this snowy day in the Twin Cities. Let get rolling!
Dao: Hey there! Thanks for having me. How’s it going?
Q – #1 So @ekdao, you work right now in PR at @LifeTimeFitness. What steps led you to that from when you started college?
Erica: I graduated f/ Univ of St.Thomas w/a degree in broadcast journalism. My first job out of college was…
…as a general assignment reporter for @WEAU13News. My ultimate dream was to be an entertainment red carpet reporter but…
… I realized it wasn’t a reality in my world. I also realized news wasn’t my passion. So I started job searching and applied for…
… the PR coordinator position at @mallofamerica. I got the job and a year or so into it, was bumped up to the media relations …
…specialist position. I was at MOA for over 4 years and now at @lifetimefitness and love it! Been here for over a month now.
Q – #2 Congrats on your new assignment! :) So what is your responsibility in doing PR with @LifeTimeFitness? Is it just 1 business?
Erica: I will be collaborating w/ @kjmediadarling in the expansion of our local, regional & national media relationships…
… while driving increased coverage on behalf of our 90 centers & 19 businesses!!!
To elaborate, each biz at @lifetimefitness is aimed at providing all the necessary resources within the discipline (i.e. cycling,)
… (i.e. running, group fitness, etc). Our offerings go beyond just a class. @lifetimefitness is more than a health club…
… it’s a healthy way of life company. We’re not about fad diets & quick fix gmmicks. It’s all about changing your lifestyle.
Q – #3 Great! @ekdao Are you a fitness person yourself? What kinds of events does @LifeTimeFitness get involved with?
Erica: I am. I enjoy running a lot & am inspired to one day participate in a sprint distance triathlon – but I need to…
… work up to that! @lifetimefitness is involved in the prestigious #Leadville mountain bike race, triathlon series Race to the…
..Toyota Cup. And new this year – the Leadman Epic 250 which will consist of a 5K swim in Lake Mead, a 223K bike through…
…the Valley of Fire State Park and a 22K run with a turnaround overlooking Hoover Dam. Pretty intense!
Q – #4 I’d say! Lets find out some of your FAVORITES: Restaurant, store, comfort food, Twin Cities neighborhood & coffee shop.
A: I have more than one of each! Restaurants: @victors1959cafe, Quang, Nami, @CafeLurcat_MN , @MannysTortas & @ScusiMN
Stores: Bloomingdale’s, Patina, @ClubMonaco, @sugarsugarcandy
Comfort food: mashed potatoes TC neighborhoods: Selby/Dale & Linden Hills Coffee Shop: Spyhouse
Q – #5 You also like a specific genre of music. Which one is it, and why do you like it?
Erica: I do. I’m really getting into house music. The majority of people think it’s “techno” – but it’s much more than that…
…there are different genres within house music and I just love discovering new DJs. Electronic music is an art in a way…
…But I’m also a HUGE fan of old school hip hop music.
Q – #6 Interesting. What’s on the “upcoming agenda” for you? Any races? As a foodie, any new foods/restaurants you plan exploring?
Erica: Yes – I’ll be running the MN T-Wolves Running w/the Wolves 5K April 9. And I actually just tried @tiliampls in the Linden Hills …
… neighborhood & the food was delicious. Also a nice, cozy atmosphere – perfect for catching up w/friends or family.
@JoelECarlson – New adventures for you for sure! Thanks @ekdao for your time and sharing some of your life today on #jectv. Have a great afternoon! :)
Erica: Thanks for having me! This was fun. Have a great day as well and be safe on the roads if you drive today :)