@JoelECarlson – I feel a bit guilty in Twitterviewing @footenotes from a Mac instead of a Smartphone. I wonder if the “Queen of Mobile” can tell? :)
@footenotes – I personally can’t tell; but if you were using our platform, we could “see” what HW you are using! #
Q – #1 Briefly @footenotes, tell us where you grew up and your background, and then we’ll get into what you do.
A: Grew up in Ohio, moved to MN at 21; 1st 1/2 career in IT, 2nd 1/2 in fin’l svcs ops (GE, CapOne, Pru). Loving startup life
(Oh, and I’m only a modest Marchioness, not Queen, of Mobile )
Q – #2 How humble of you. :) So how did you get from financial services to having a mobile Co.? What does your company provide?
A: Wanted to start new co, found mobile most exciting/highest growth sector. Plus it’s back to my IT “roots,” which I <3
@mixmobi was created to serve marketers who want fast, easy, flexible offers that work on any mobile (smart or non)
Q – #3 @footenotes – So texting? Graphics for coupons? Do you do apps as well?
A: Text msg, smartphone apps (incl loc-based) social media QR/2D, AR: @mixmobi powers them all, on any mobile
Q – #4 @footenotes – With your field becoming such a growth industry, what kind of growth are you seeing with @mixmobi?
A: Borrell Assoc forecasts mobile mktg will grow 84% CAGR thr 2014 w/ mobile coupons the “killer app.”
Q – #5 How do you get most of your business? Do people know what they want when they come to you?
A: Biggest @mixmobi momentum: agencies who need an instant mobile offer platform, w/ text, smartphone, QR, AR options
Our biz gen’d through variety of sources; interestingly, many larger agencies have sought us out
Q – #6 @footenotes – For those that don’t know, what are QR & AR options?
A: QR=Quick Response (aka 2D) http://bit.ly/wcLYm AR=Augmented Reality http://bit.ly/lTgY4
Q – #7 Any new developments, tools, technology that you see as the next “Big Thing” for mobile users?
A: Co’s like @BestBuy becoming Mobile Virtual Network Operators (MVNOs) could have big impact for consumers
Also think mobile web will cont to grow alongside smartphone apps; combination creates rich environment/opportunities
Q – #8 Neat! There has been a lot of talk lately about #Apple (Steve Jobs) vs #AdobeFlash. What’s your opinion of it’s use?
A: IMO, no hard right/wrong. Vast amts of positioning from both: capitalism “red in tooth & claw.
Q – #9 I see. Well to end for today – What thought or mantra would you like to share with everyone?
A: Thx-great #jectv interview!Thought:”What’s your greatest vision for yourself? What are you doing today to achieve that dream?”
@JoelECarlson – Thanks so much @footenotes for your time and your comments today! Everybody have a great and check in tomorrow at 11am.
@footenotes – Thank you, Joel – I enjoyed it! (Check out Joel’s next interview Wed June 30, 11am CDT